In Thursday's #loweclass, Sharif Durhams spoke in class. Durhams is the social media editor and a breaking news reporter for the Milwaukee Journal Sentinel. Like our previous guest Don Walker, Durhams was well informed in the nuances of new media and how it can increase page views and boost readership for the JS.

While Durhams doesn't write for sports for the JS, he was knowledgeable of what specific writers like and don't like to do. He praised former Green Bay Packers writer Tyler Dunne and Milwaukee Brewers reporter Tom Haudricourt for their work on social media and blogs. He even called Haudricourt the sports desk's "best blogger," something he couldn't see a few years ago.

Durhams also discussed some of the databases and interactive maps the JS has to offer. One of the better parts of this segment was the Packers bar map. The JS took the time to find all of the bars that are dedicated to the Packers and where fans can find a bar to watch the game across the country.

One part of his talk I found interesting was his promotion of Facebook. While Durhams acknowledged Twitter is the premiere social media site for breaking news, he noted that Facebook has four times more users than Twitter and readers who want to read feature and enterprise stories should check out Facebook instead of Twtitter.

Overall, Durhams was insightful and in tune with how important it is to manage how breaking news and features should mesh to produce a quality product in both print and online.

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    I am a senior journalism major and political science minor in the Diederich College of Communications at Marquette University in Milwaukee. I work as the sports editor for the Marquette Tribune and interned with the Telegraph Herald in Dubuque, Iowa the past summer.


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